I was recently introduced to coconut butter and I can't believe I ever lived without this stuff! Now, I'm a fan of coconut so this stuff is heaven for me. If you're not a fan of coconut, you might not feel as keen. I use this stuff in my keto coffee recipes, I spread it on bread for a snack, and I even eat it straight out of the jar! I love Nutiva too, they're a great company with great products that gives back to sustainable agriculture.